Being in the industry for a demi-decade taught me a great many lessons about content writing. First and foremost I’d love to break a common misconception that’s been going around about content writing.
This — Content Writing — is not an easy job.
Frankly, no job is easy.
But many people seem to think being a content writer is easy, mostly because of the opportunity to work remotely. Nevertheless, it has its own set of challenges. It seems like you’re in your comfort zone but in reality, it definitely isn’t the case. As a content writer, you constantly have to put yourself out there, either for work or for keeping up with the trends.
And of course, it is also quite rewarding. That’s why many youngsters lean toward content writing nowadays.
5 Details to Include in your Content Writing Strategy
I’ll save the most common and most obvious advice for the last. Let’s see what you can work on a little bit more.
1. Your own digital corner
Internet is an ocean of information. I read on Google that there are 1.7 billion websites on the Internet. Doesn’t it blow your mind? But it still is a good idea to have your own little corner in the digital world. A place where you rule.
It also acts as a portfolio for your work. In case you are pitching to someone for a collaboration, this will come in handy. And many people will also reach out to you as well to work with you.
2. Social Proof
Like we discussed before your blog or website will also be social proof of your work. But apart from that, you can also get testimonials from the people or brands that you collaborated with. Testimonials are especially important if you’re on any freelancing websites like Fiverr or Upwork.
It will be an amazing way to promote your work and yourself.
3. Leverage the social media
I don’t have to say how important social media will be for a content writer. You will have more traffic to your blog/website and it will also enable you to present your professional front.
Companies are constantly looking for talent on social media because it’s easier and more efficient. There are so many social networking platforms — Instagram, Twitter, LinkedIn, Facebook, etc. Not everyone is an Instagram person, some like LinkedIn while some like Twitter. Choose what suits you the best and stick with it.
4. Network AMAP
As much as you can. Network with your fellow content writers. You will be updated on current trends and opportunities.
Professionally speaking, one of the best things I did is to start networking right at the beginning. I was open to learn things from peers, talk to new people I find inspiring, and asking for help.
You’re gonna need it, especially if you’re new to all of this. It’s a lot to take in and you could use a shoulder for support.
5. Be Consistent
Now I’m coming to the most obvious one. Consistency. I know, I know, don’t roll your eyes. Let me finish.
One of the most useful pieces of advice I’ve got is to be consistent with your blog/writing. But this wasn’t my initial impression, I too thought it was very vague and impractical.
But with experience, I’ve come to understand that consistency is key and it’s most definitely practical advice. So let me emphasize it enough once again, be consistent. Decide on the routine and stick with it no matter what.
For so long I couldn’t figure this simple thing out and now I wish I could have been consistent from the beginning. In which case, I could’ve progressed even faster.
Don’t make the same mistake I made.
LOVE,
Nikki.
Thanks for reading